Privacy policy
The short version: your details are used only to help with your real estate questions, and they are never sold.
Last updated November 1, 2026
What we collect
When you fill in a form, we collect what you type: usually your name, email, phone number and, for a home value, your address and timeline. We also record which page you used, and which ad or website brought you to us (the tags in the link you clicked).
How we use it
Brent Deptuck (Real Broker) and his assistant use it to answer your request by phone, text or email. Leads are stored in our customer relationship system (Lofty). If you ticked the consent box or signed up for the newsletter, we may also send you market updates. You can unsubscribe or ask us to stop at any time.
Website analytics and cookies
To learn which pages are useful and fix the ones that aren't, this site uses two analytics tools. Vercel Web Analytics counts page visits and where visitors came from (for example Google or Instagram) without cookies. Microsoft Clarity records anonymous clicks, scrolling and mouse movement to make heat maps; it uses cookies and hides anything typed into forms. Neither tool tells us who you are while you browse. If you send us a form (for example to get a guide), the pages you viewed on this site and how long you spent on them, plus your recent Clarity visit recordings, are attached to your request so Brent can help with what you were looking at. This history is kept only in your own browser until you send a form. Microsoft's privacy statement is at privacy.microsoft.com. You can block or delete cookies in your browser settings at any time, and the site still works without them.
Ads and reminder ads
Brent advertises on Facebook, Instagram, Google and YouTube. When you visit, this site may load the Facebook pixel and the Google tag. They use cookies to count which ads bring visitors, and to show Brent's ads again to people who visited (often called retargeting). Facebook and Google treat this under their own privacy policies (Meta, Google). We never use health or other sensitive information for ads, and the site works the same either way.
We also remember, in your own browser, which ad or website first brought you here, for up to 90 days. That is sent to us only if you fill in a form, so we know which ads actually help people. When you send a form and have not turned ad cookies off, a scrambled (hashed) copy of your email and phone may be shared with Facebook and Google so they can count the ad that brought you. They can't read it, and we never sell it.
Your choice: · . Your browser's Global Privacy Control setting is also respected. You can also manage ads in your Facebook ad settings and Google My Ad Center.
Who sees it
Only Brent, his brokerage and the service providers that run our website, phone and email systems. We never sell your information.
Your choices
To see, correct or delete your information, email brent@realestateyeg.ca or call 587-400-4668.
