Price it right.
A pricing plan from recent sales on your street, not an online guess.
Last updated October 29, 2026
Your price comes from what similar homes near you actually sold for, adjusted for size, condition, updates and lot, then checked against what is for sale right now. Buyers compare your home to those listings, not to the price you hope for.
What sets the price
- Recent sales of similar homes nearby (the strongest evidence)
- Homes listed now that buyers will tour on the same day as yours
- Size, layout, bedrooms and bathrooms
- Condition and updates, and what still needs work
- Lot, location on the street, garage and basement
Why online estimates miss
Automatic estimates can’t see inside your home. They don’t know about the new kitchen, the busy road behind the fence, or the basement that still needs finishing. A real price walks through the house.
Why the first two weeks matter
A new listing gets the most attention in its first days. Price it too high and buyers wait, then the home starts to look stale. A sharp price from day one usually draws the strongest offers.
Measured the Alberta way
In Alberta, the size of a listed home has to be measured to the Residential Measurement Standard (RMS). Brent has it measured properly so the square footage buyers see is the square footage they get.
Typical vs with Brent.
The typical way
A number from an online estimate
List high, drop later
Square footage guessed
With Brent
A range built from your street, walked through in person
A sharp price for the busiest first two weeks
Measured to Alberta’s RMS standard
Five things, weighed.
Not every clue counts the same. Recent sales of homes like yours carry the most weight. An online estimate never sees inside, so it doesn’t make the list.
Price for the filters.
Most buyers set a top price in round numbers: up to $500K, up to $550K. A home at $502,000 is invisible to everyone who stops at $500K. At $499,900 it shows up for both groups. Brent sets your price where the most buyers will see it.
Your launch is your loudest moment.
Interest is highest when a listing is new. Priced right, that rush turns into showings and offers. Priced high, buyers wait, the home goes stale, and a price drop comes later anyway.
- Priced right from day one
- Priced high, dropped later
All five moves.
Price it right: questions
Is my City assessment the same as market value?
Not exactly. The City assessment is a mass estimate for property tax, based on a set date. It’s a useful reference, but recent sales near you are a better guide to today’s price.
Should I list high and come down later?
Usually not. Buyers and their agents compare your home to recent sales. An overpriced home sits, and price drops can make buyers wonder what’s wrong.
Home starts here.
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